| Jul. 1st, 2006 @ 02:57 pm Final Night Marketing Blitz! |
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I woke up this morning and realized that all the remaining posters and fliers laying around are officially obsolete as of 10:30pm tonite, when the final night of THE SHOW plays at CHAC. So what to do when you only have 12 hours til something has no value beyond that of a historical reference? Well, go on a crazy marketing blitz, of course!
I had already been thinking of some creative postering concepts, and an idea for a final round of teaser posters to make light of our not-so-great review in El Stranger, so I decided to take to the streets. I made up about 25 teaser posters. That's our catchy phrase for cheap, 8.5x11 posters on BRIGHT-ASS colored paper, so named because they're the first posters we start putting up for the show, before any of the official ones are up, and they have weird phrases that catch people's attention, but little information besides CAPITOL HILL HIGH and the web address. Anyway, we've been adding more & more info to them as the show has gone on, so I made some that say:
CAPITOL HILL HIGH
IT'S NO 'SHOWGIRLS',
BUT IT'S STILL REALLY FUNNY!
FINAL NIGHT! SATURDAY, JULY 1ST @ 10:30 PM
CHAC LOWER LEVEL - 1621 12TH AVE (12TH & PINE)
www.capitolhillhigh.com.
I hit the streets with these, a stack of a couple hundred fliers (maybe), and 5 posters, with the aim not of blanketing the hill, but of creating some very specific arty, attention grabbing telephone pole art.
It took me some time to figure it out, but I realized that if I staple two fliers, one at it's bottom and one at it's top, essentially on top of each other, I can make them stick out from the pole at a right angle like a spine. So I started doing rings around poles... then a block of them... then I created my masterpiece: A pole with about 50 fliers spiraling around the pole at an angle from the ground up to a No Parking sign. It was a blank pole, so I was taking a risk of it being pulled down, but I figured if I got a few people to see it before that, it would be worthwhile. After finishing it, I did a few more 3-D poles (including one by the offices of El Stranger, where I used two bright orange teaser posters and made them stick out from the pole at a right angle using fliers as a support system), then I headed back to make sure my masterpiece was still in tact. It was, though someone had already taken one of the fliers -- IT WORKED!
Anyway, here's a couple pictures of my two favorite poles:
This one's between Pike & Pine on 13th, just across from the Storage place and down the block from the Cuff. I walk by here every day on the way to work, and noticed that posters NEVER get taken down (there was one still up from January).
My masterpiece. Cameraphone pictures don't do it justice, but it's pretty cool (if I do say so myself). Nothing else on the pole, just a spiral of flier spines. It's on Pike between 12th and 13th, across the street from ReLoad Bags, just up the street from 1200 bistro.
Today was the first time I started taking cameraphone pictures and sending them to my email... since I didn't know I could do that before. I'll probably get charged $5 a picture or something, but it's worth it to have a couple pictures.
One the way home, these three exhausted looking people jokingly offered me $20 to help them move. I declined, smiled and laughed, and walked a little farther. Then I realized it would probably be kinda fun and good exercise, so I went back and helped them move for a half-hour or so. It was hard work in the hot sun, but it felt good. They just moved down from Bellingham (where I went to College, too), so we chatted a bit about that. I told them about the show tonite, and they seemed genuinely interested. Maybe they'll come on down after they get settled? (For the record, I declined their offer of $$).
As a side note, I actually saw D.S. perform his annotated 'Showgirls' thing many years back at what was the 'Little Theater' up on 19th, and it was hilarious. I also went to see him do the same schtick with the Ellen DeGeneres/Bill Pullman film, "Mr. Wrong". It didn't stand up as well, in my opinion. Maybe the gimmick was worn out, maybe the film just didn't have the same potential, or maybe I just wasn't in the right space for it that day. I tend to put a lot of weight on a person's mindstate when they see something whether they'll enjoy it or not. |
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